Motive Offshore Group appoints Add Energy to digitize asset base
26 SEPTEMBER 2023
Motive has contracted Add Energy (ABL Group) to automate and digitize its extensive pool of rental equipment.
Enabling cost-efficient support whilst improving the customer experience for offshore energy operators and their suppliers, Add Energy’s award-winning software AssetVoiceTM utilizes customizable automated work flows with scannable tags to link the physical asset with its digital imprint, giving assets a voice.

Pictured L-R: Peter Adam, Add Energy parent group, ABL Group - Ross Whittingham, Motive Offshore Group
Implementing this automated asset tracking solution across its rental equipment utilized by operators and supplier companies in the maritime, oil and gas, and renewables industries, Motive is transforming its rental fleet with the rollout of digital technologies providing asset tracking and real-time data.
Motive will start the digital asset transformation at its headquarters in Banff, Aberdeenshire, UK, and then expand to its international offices in Stavanger, Norway; Sharjah, UAE; Houston, USA; Rio de Janeiro, Brazil; and Taipei, Taiwan.
The combination of the AssetVoice software and RFID technology, which is being facilitated by an IoT (Internet of Things) network, provides customers with clear and instantaneous reports which will save Motive time on manual reporting.
Add Energy has not disclosed the value of its contract.
Add Energy was last year acquired by Oslo-listed energy consultancy group ABL Group ASA with the specialist software and asset integrity management division becoming a service line within international energy and marine consultancy company ABL.